ICONA on Blogger

The Science of First Impressions. Split second judgments and what you can do about it. A paper published by Behaviour & Information Technology states that it takes about 50 milliseconds (0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, which determines they’ll stay or leave. Google Research shows that users prefer website designs that look simple and familiar (meaning, the design looks similar to other websites in your industry). The Missouri University of Science and Technology [PDF] determined that it generally takes about 2.6 seconds for one’s eyes to land on the area of a website that influences their first impression most. They discovered that the better the first impression, the longer participants stayed on the website.  Intent is at the heart of conversions People visit websites with intent, and having an understanding of what this intent is can bring valuable information to your marketi...