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Web Analytics. As legal marketing agency in Calgary, AB - we often get asked by our clients about the accuracy of traffic analytics. While this article was written back in 2008 - it is still valid today. It's one thing to collect website metrics, but making heads or tails of it it is another matter all together. There are a few web stat programs out there to decipher server logfiles in a somewhat coherent fashion, but they all output metrics in a different way. Understanding the differences can be very useful - notably when your boss is asking you for specifics on the company traffic report. How do you interpret the information and what do all the discrepancies mean? How do these programs read logfiles? There are some great 'free' open source server tools out there to help us wade through data to extract measurable results. I'll go over what I know about how logfiles are interpreted and i'll briefly cover 3 popular logfile statistic programs - Webalizer, AWSt...